Marketing Plan for a Mobile Application Business Plan Coursework

Marketing Plan for a Mobile Application Business Plan - Coursework Example There is extensive requirement of a holistic time management applications in the market, which Personal Time Manager would be able to fulfill. It would be able to assist people to plan out their official and personal activities (Blythe, 2009). Apart from managing the office projects, the time management apps would be also helpful in tracking progress and reminding the user, whether his/ her daily goals are met or not. A single app capable of managing, tracking and reminding every detail would be surely a unique selling proposition (USP) for the company. Moreover, this app would be able to grab the customer base of those apps which do not have multiple usages. This section would be including a comprehensive analysis of the marketing plan for Personal Time Manager. Aspects like market segment, target customers, competitors, buyers, and strategies would be also included in the domain of this marketing plan. 5.1 Marketing Segmentation Market segmentation is a part of the marketing strate gy which assists in segregating the consumers in homogeneous groups based on their needs, preferences, and other criteria. Though there are many products for which segmentation is not required because these are manufactured for the mass, but in this case the product or service is a paid time management application for Smartphone users, such as for customers using Iphone, Android based phones, Mac or iPad. Segmenting the market would assist the company to choose and identify the segment that they want to target for their product or service. However, users of mobile applications can be segregated on the basis of their age, gender, income level, as well as usage (Brassington and Pettitt, 2007). The users or customers can be segregated on the basis of their income level, need for time management, and frequency of usage. Income level is considered because generally students do not prefer to buy apps for mobile phones. They rather download freeware from internet; while professional prefer to have paid services because they find them secure, original and convenient. Further, they also extensively require time management apps to fit in every function within scheduled time. The frequency of usage in such cases is high. Even companies buy such apps for their employees, and it is used consistently in the organizations for scheduling daily operational functions (Buono, and Savall, 2007). 5.2 Competitor Analysis The market of mobile applications is extremely competitive because there is abundant availability of mobile apps. Even when there are various freeware in the market, there is a wide user base for paid time management and productivity apps. In such a scenario, Personal time Manager will face difficulty in the market (Evans, Ahmad, and Foxall, 2009). Personal Time Manager would face competitors like Microsoft OneNote, SmartTime, Microsoft CloudOn, OmniFocus, SpringPad, Wunderlist 2, Google QuickOffice Pro HD, MediaFire, Astrid tasks, Google Docs, Evernote, Remember t he Milk, Any. DO, Toggl Online Timer, TeamWeek, Spotify, Checklist Wrangler, Shopper, Remind You, Things, and many more (Mobi Thinking, 2013). Most of these applications assist the mobile users to keep track of their time, tasks, documents and online files, but none of them can claim to be